Beware of the ‘Upselling’ scam
Selling add-on services and products to clients is good business and usually extra value for clients, however, recently upselling has become a new cunning marketing technique used by some ‘Dodgy’ Practitioners that reeks of an entrapment scam.
It is deliberately advertising a unprofitable low cost, then once the client is the chair, ‘up-selling’ them to a more expensive service, sometimes 300% more than you thought it was going to cost you.
For example, you may see teeth whitening advertised for say $89, then once in the chair you get told that the treatment you bought is unsuitable for the level of staining in your teeth, instead you need the $499 treatment to get your teeth to their whitest.
Australian Cosmetic Teeth Whitening Training Academy Professionally Trained, Certified Cosmetic Teeth Whitening Aestheticians are bound by the ACTWTA Code of Ethics that prohibits deceptive marketing and photo-shopped results pictures